Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
0
0
founders
0
0
cities
0YRS
0YRS
combined experience
0+
0+
awards
The Founders
[ Rana Khoury ]
Starting her career as a journalist, and then a copywriter, Rana is versed in English, French and Arabic, making her a triple threat with her writing.
As an Executive Creative Director, she has led communication campaigns on global brands and international NGOS. Her work has won more than 150 international awards. She also served in regional and international creative juries. In parallel, Rana taught Creative Writing at the American University of Beirut, was also the Communications and Public Information Officer of UNHCR Lebanon, and ventured into documentary production since 2015.
[ Caroline Farra ]
Caroline is a senior creative director with a dynamic career spanning the globe.
Mastering cultural nuances and market trends, she has successfully led campaigns for global clients. Today, Caroline has also invested her talents into the realm of holistic health coaching, leveraging her expertise to guide clients on transformative journeys within the wellness world. With a passion for creativity and wellness, she continues to inspire others to unlock their potential and live a “good’ life.
[ Natasha Maasri ]
Natasha is an executive creative director with experience across the UAE, Lebanon, USA, Brazil and Italy. Her exposure to different cultures started at birth as she’s both Brazilian and Lebanese and has so far lived in 7 countries.
This global exposure has fueled her passion for decoding people’s behaviors and given her a strategic edge in creating engaging campaigns for a variety of clients across the world, from NGOs to Fortune 500 companies. Her work has won over 100 international awards and she’s been on judging panels on several renowned international creative juries.
[ Lea Salibi ]
Lea is a senior creative director with an unparalleled passion for artistry and design. Beyond her mastery in crafting captivating campaigns for luxury and global brands, Lea's multifaceted talent extends to photography and painting, where her keen eye for detail and aesthetics shines through. Her passion for photography once led her to Tokyo after being selected in a photography contest.
Lea has earned a reputation for her innovative approach and unwavering commitment to excellence.
[ Roula Asmar ]
Roula is a senior creative who has worked on brand campaigns across the Middle East, North America, and Europe. With a keen eye for design, she brings clarity and sophistication to every project.
Her curiosity extends beyond advertising. While in Montreal, she launched a curated restaurant app that combined her love for culture and discovery.
Having lived in Beirut, Montreal, and Paris, Roula draws on her international journey to shape work that feels both global and grounded.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
0
0
founders
0
0
cities
0YRS
0YRS
combined experience
0+
0+
awards
The Founders
[ Rana Khoury ]
Starting her career as a journalist, and then a copywriter, Rana is versed in English, French and Arabic, making her a triple threat with her writing.
As an Executive Creative Director, she has led communication campaigns on global brands and international NGOS. Her work has won more than 150 international awards. She also served in regional and international creative juries. In parallel, Rana taught Creative Writing at the American University of Beirut, was also the Communications and Public Information Officer of UNHCR Lebanon, and ventured into documentary production since 2015.
[ Caroline Farra ]
Caroline is a senior creative director with a dynamic career spanning the globe.
Mastering cultural nuances and market trends, she has successfully led campaigns for global clients. Today, Caroline has also invested her talents into the realm of holistic health coaching, leveraging her expertise to guide clients on transformative journeys within the wellness world. With a passion for creativity and wellness, she continues to inspire others to unlock their potential and live a “good’ life.
[ Natasha Maasri ]
Natasha is an executive creative director with experience across the UAE, Lebanon, USA, Brazil and Italy. Her exposure to different cultures started at birth as she’s both Brazilian and Lebanese and has so far lived in 7 countries.
This global exposure has fueled her passion for decoding people’s behaviors and given her a strategic edge in creating engaging campaigns for a variety of clients across the world, from NGOs to Fortune 500 companies. Her work has won over 100 international awards and she’s been on judging panels on several renowned international creative juries.
[ Lea Salibi ]
Lea is a senior creative director with an unparalleled passion for artistry and design. Beyond her mastery in crafting captivating campaigns for luxury and global brands, Lea's multifaceted talent extends to photography and painting, where her keen eye for detail and aesthetics shines through. Her passion for photography once led her to Tokyo after being selected in a photography contest.
Lea has earned a reputation for her innovative approach and unwavering commitment to excellence.
[ Roula Asmar ]
Roula is a senior creative who has worked on brand campaigns across the Middle East, North America, and Europe. With a keen eye for design, she brings clarity and sophistication to every project.
Her curiosity extends beyond advertising. While in Montreal, she launched a curated restaurant app that combined her love for culture and discovery.
Having lived in Beirut, Montreal, and Paris, Roula draws on her international journey to shape work that feels both global and grounded.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Our
/ story
/ They say friends can’t do business together; we say watch us.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
Five founders, five cities, one independent agency.
Read The Room doesn’t tiptoe around the truth. We walk in, assess the problem,
and say it out loud.
No sugarcoating, no corporate fluff; just clarity.
Because real impact doesn’t come from polite half-truths; it comes from bold, necessary honesty.
We’re the friend who tells you those pants don’t fit, not to be mean, but because you deserve to look your best.
We find the elephant in the room. Then, we fix it.
Because the only thing worse than a problem is pretending it’s not there.
0
0
founders
0
0
cities
0YRS
0YRS
combined experience
0+
0+
awards
The Founders
[ Rana Khoury ]
Starting her career as a journalist, and then a copywriter, Rana is versed in English, French and Arabic, making her a triple threat with her writing.
As an Executive Creative Director, she has led communication campaigns on global brands and international NGOS. Her work has won more than 150 international awards. She also served in regional and international creative juries. In parallel, Rana taught Creative Writing at the American University of Beirut, was also the Communications and Public Information Officer of UNHCR Lebanon, and ventured into documentary production since 2015.
[ Caroline Farra ]
Caroline is a senior creative director with a dynamic career spanning the globe.
Mastering cultural nuances and market trends, she has successfully led campaigns for global clients. Today, Caroline has also invested her talents into the realm of holistic health coaching, leveraging her expertise to guide clients on transformative journeys within the wellness world. With a passion for creativity and wellness, she continues to inspire others to unlock their potential and live a “good’ life.
[ Natasha Maasri ]
Natasha is an executive creative director with experience across the UAE, Lebanon, USA, Brazil and Italy. Her exposure to different cultures started at birth as she’s both Brazilian and Lebanese and has so far lived in 7 countries.
This global exposure has fueled her passion for decoding people’s behaviors and given her a strategic edge in creating engaging campaigns for a variety of clients across the world, from NGOs to Fortune 500 companies. Her work has won over 100 international awards and she’s been on judging panels on several renowned international creative juries.
[ Lea Salibi ]
Lea is a senior creative director with an unparalleled passion for artistry and design. Beyond her mastery in crafting captivating campaigns for luxury and global brands, Lea's multifaceted talent extends to photography and painting, where her keen eye for detail and aesthetics shines through. Her passion for photography once led her to Tokyo after being selected in a photography contest.
Lea has earned a reputation for her innovative approach and unwavering commitment to excellence.
[ Roula Asmar ]
Roula is a senior creative who has worked on brand campaigns across the Middle East, North America, and Europe. With a keen eye for design, she brings clarity and sophistication to every project.
Her curiosity extends beyond advertising. While in Montreal, she launched a curated restaurant app that combined her love for culture and discovery.
Having lived in Beirut, Montreal, and Paris, Roula draws on her international journey to shape work that feels both global and grounded.